THE IDEA
Most agencies help organizations look good. We helped them mean something.
Proud Humans was built on a simple belief — that when people feel proud of the work they're part of, they’d drive better outcomes and make impact on the world.
We were a rolling team of ten: strategists, visual designers, facilitators, filmmakers. Based in Berlin. Working everywhere.
THE WORK
For eight years we partnered with some of the world's most ambitious organizations, helping them grow with purpose.
We designed campaigns that reached millions. Launched services that transformed how businesses operated. Built internal platforms that taught purpose to 200,000 people. Helped the U.S. Surgeon General reimagine America has a country of belonging.
Brand strategy. Campaigns. Experience design. Cultural transformations. Service design. Whatever it took to close the gap between who an organization said it was and how it actually showed up in the world.
THE CLIENTS
Airbnb · Aspen Institute · IDEO · Mercedes · Salesforce · World Wildlife Fund · U.S. Surgeon General's Office · Salama Bint Hamdan Al Nahyan Foundation
THE EVOLUTION
Proud Humans didn't end. It became this.
Eight years of building something from the ground up—the brand, the voice, the team, the work—laid the foundation for everything I do now.
